Brand Usage Guidelines

Updated May 2024

These guidelines outline the visual identity elements and key assets of the brand for The Village Chapel. Please use this as an ongoing reference, as well as access to brand assets. 

This tool works best on a desktop computer.

Table of Contents

Central Church Brand:

Logo

Horizontal | Single-Color (for Light Backgrounds)

Use this version only on light backgrounds (available in four color options): 

Horizontal | Single-Color (for Dark Backgrounds)

Use this version only on dark backgrounds (3 color options), or on top of photos ensuring there is sufficient contrast for readability. 

Use on Color

Examples of how to use the logo on different color backgrounds. Please assure that the logo is clearly readable. 

Logo Scaling

Our logo has been designed to read well at a variety of sizes. Please be careful at smaller sizes; if legibility becomes an issue, it’s indicative that it is too small. It is recommended that you use a minimum width of 120px on screen, and 1/2″ in print.

TVC-Logo_Horizontal_TiberiasBlue
TVC-Logo_Horizontal_TiberiasBlue
TVC-Logo_Horizontal_TiberiasBlue
TVC-Logo_Horizontal_TiberiasBlue
Clear Space Margins

In order to maintain brand integrity and to preserve the character of the logo, please do not place any content within the recommended margin. The clear space is calculated based on the specified fixed element (x). 

SUpporting logo | Vertical

To be used only in rare cases where the format prevents effective use of the horizontal version.

SUpporting logo | ICON

Importantly, please remember only to use the icon in contexts where the brand name is clear, such as on social media profiles, or internal church contexts. 

Central Church Brand:

Colors

core palette

These are the core colors of the brand.

Tiberias
#477174

Olivet
#91b89d

Gilead
#b8b688

Moab
#595135

Supporting palette

These support key elements of the central brand.

#c6e8ef

#8ec2cb

#edf7f3

#d1ebe6

#f2f0ed

#b2b3a8

#f4f7f0

#e7e8d3

Central Church Brand:

Typography

Primary / headline type

Available for licensing via connary.com or youworkforthem.

Secondary / sub-head type

Available for licensing via Adobe CreativeCloud.

Tertiary Heading

Available for licensing via connary.com or youworkforthem.

Body text

Open Sans

Open source / commonly available e.g. via Google Fonts. 

Central Church Brand:

Sample Applications

Extended Brand Family:

Ministry Brands

TVC Kids logo
TVC Kids color palette

#894c9e

#42AFD8

#76CFDD

#3E0F72

#C0E6FF

#9D8DE4

#D8CAA8

#EAF5FF

SAMPLE APPLICATIONS
TVC YOUTH logo
TVC YOUTH color palette

#b3a36f

#3c6871

#724f5b

#a06842

#cdc697

#96afb2

#ecf1f2

#7f9683

SAMPLE APPLICATION
TVC WOMEN LOGO
TVC WOMEN color palette

#f47d52

#CE5F37

#AD4F00

#F7F2EA

#53230C

#d0ded3

#E49E8B

#C1CEA0

SAMPLE APPLICATION
TVC MEN LOGO
TVC MEN color palette

#1a6299

#6b9099

#2c4658

#8fd3f0

#a3a483

#dee3e7

#f5f6f8

SAMPLE APPLICATION
TVC Greenhouse LOGO
TVC greenhouse color palette

#78ae97

#3a6654

#4dc4b8

#b5b46e

SAMPLE APPLICATION