Brand Usage Guidelines

Updated february 2024

These guidelines outline the visual identity elements and key assets of our brand. Please use this as an ongoing reference. 

This tool works best on a desktop computer.

Table of Contents

Central Church Brand:

Logo

Horizontal | Single-Color (for Light Backgrounds)

Use this version only on light backgrounds. 

Horizontal | Single-Color (for Dark Backgrounds)

Use this version only on dark backgrounds, or on top of photos ensuring there is sufficient contrast for readability.

Use on Color

Examples of how to use the logo on different color backgrounds. Please assure that the logo is clearly readable. 

Logo Scaling

Our logo has been designed to read well at a variety of sizes. Please be careful at smaller sizes; if legibility becomes an issue, it’s indicative that it is too small. It is recommended that you use a minimum width of 120px on screen, and 1/2″ in print.

TVC-Logo_Horizontal_Gray_RGB.png
TVC-Logo_Horizontal_Gray_RGB.png
TVC-Logo_Horizontal_Gray_RGB.png
TVC-Logo_Horizontal_Gray_RGB.png
Clear Space Margins

In order to maintain brand integrity and to preserve the character of the logo, please do not place any content within the recommended margin. The clear space is calculated based on the specified fixed element (x). 

SUpporting logo | Vertical

To be used only in rare cases where the format prevents effective use of the horizontal version.

SUpporting logo | ICON

Importantly, please remember only to use the icon in contexts where the brand name is clear, such as on social media profiles, or internal church contexts. 

Central Church Brand:

Colors

core palette

These are the core colors of the brand.

#477174

#91b89d

#b8b688

#595135

Supporting palette

These support key elements of the central brand.

#c6e8ef

#8ec2cb

#edf7f3

#d1ebe6

#f2f0ed

#b2b3a8

#f4f7f0

#e7e8d3

Central Church Brand:

Typography

Primary / headline type

Venti CF Medium

Available for licensing via connary.com or youworkforthem.

Secondary / sub-head type

URW DIN SemiCond

Available for licensing via Adobe CreativeCloud.

Tertiary Heading

Venti CF Bold

Available for licensing via connary.com or youworkforthem.

Body text

Open Sans

Open source / commonly available e.g. via Google Fonts. 

Central Church Brand:

Sample Applications

Extended Brand Family:

Ministry Brands

TVC Kids logo
TVC Kids color palette

#285e8c

#934b9d

#2c94d3

#27e5ff

#45b6b4

#97ffff

#e6f6aa

SAMPLE APPLICATION
TVC YOUTH logo
TVC YOUTH color palette

#14758A

#EE3A25

#A3DADE

#ADD8AE

#ACAF92

#F9C56D

SAMPLE APPLICATION
TVC WOMEN LOGO
TVC WOMEN color palette

#787a7d

#EE3A25

#ACAF92

#f5dfae

#A3DADE

#1a7587

#9ca8d6

SAMPLE APPLICATION
TVC MEN LOGO
TVC MEN color palette

#787a7d

#1B6199

#3da3d4

#1a7587

#add8ae

#ACAF92

#ccc7a1

SAMPLE APPLICATION
TVC HOME GROUPS LOGO
TVC HOME GROUPS color palette

#787a7d

#60A46E

#a3dade

#7bdbc0

#69b2c3

#CFF3EB

SAMPLE APPLICATION
TVC MissionS LOGO
TVC Missions color palette

#787a7d

#38A396

#ABAB4F

#d8d5d0

SAMPLE APPLICATION
TVC arts LOGO
TVC arts color palette

Generally speaking, the TVC Arts brand yields to the color scheme of the featured visual art. 

#787a7d

#F79522

SAMPLE APPLICATION
TVC FACILITIES LOGO
TVC Facilities color palette

#787a7d

#E2C920

SAMPLE APPLICATION
TVC Greenhouse LOGO
TVC greenhouse color palette

#3C736B

#93BA9E

#add8ae

#a3dade

SAMPLE APPLICATION
prayer color palette

For this ministry, we generally use the central TVC brand elements, but with a distinct color scheme.

#ABAB4F

#9bb983

#d6ce79

#a3dade

SAMPLE APPLICATION
care color palette

For this ministry, we generally use the central TVC brand elements, but with a distinct color scheme.

#80534E

#7b89ba

#e3e8ed

#ccc7a1

SAMPLE APPLICATION
worship color palette

For this ministry, we generally use the central TVC brand elements, but with a distinct color scheme.

#414F96

#b3a189

#a3dade

#61dece

#3D7070

#ccc7a1

SAMPLE APPLICATION
sunday school color palette

For this ministry, we generally use the central TVC brand elements, but with a distinct color scheme.

#C59849

#add8ae

#91B89D

#ccc7a1

SAMPLE APPLICATION