The Store: Brand Refresh & Website Design
Client:
What We Did:
Released:
2024
"A game changer… helped us refresh our branding and then created a beautiful website that will help our organization tell its story even better."
Collen Mayer, CEO, The Store
Designer
Founded by Brad Paisley and Kimberly Williams-Paisley, The Store transcends traditional food aid, offering comprehensive solutions to hunger and poverty, by bringing together a dedicated community of support working to combat food insecurity in Middle Tennessee with empathy, dignity, and respect.
Based on their existing logo, created new brand standards that clarify and strengthen the brand language, including a new simplified color scheme, typography selection, recreating all logo assets, and crafting a brand story that unites the whole system together. The website became an outgrowth of this brand story and built upon its newfound strength of clarity.
