Brand Usage Guidelines
Updated March 2023
These guidelines outline the visual identity elements and key assets of our brand. Please use this as an ongoing reference.
This tool works best on a desktop computer.
Sample Applications
Table of Contents
Horizontal | FULL-Color (for Light Backgrounds)
Our logo is the brand’s central identifier, and carries forward our name, mission, reputation, and history.
This is the preferred version for most usage.
Use this version only on light backgrounds.
Horizontal | Single-Color (for Dark Backgrounds)
Use this version only on dark backgrounds, or on top of photos ensuring there is sufficient contrast for readability.
Use on Color
Examples of how to use the logo on different color backgrounds. Please assure that the logo is clearly readable.
Logo Scaling
Our logo has been designed to read well at a variety of sizes. Please be careful at smaller sizes; if legibility becomes an issue, it’s indicative that it is too small. It is recommended that you use a minimum width of 120px on screen, and 1/2″ in print.
Clear Space Margins
In order to maintain brand integrity and to preserve the character of the logo, please do not place any content within the recommended margin. The clear space is calculated based on the specified fixed element (x).
To be used only in rare cases where the format prevents effective use of the horizontal version.
SUpporting logo | ICON
Importantly, please remember only to use the icon in contexts where the brand name is clear, such as on social media profiles, or internal church contexts.
core palette
These are the core colors of the brand.
#38a396
#3d7070
#ABAB4F
#787a7d
Supporting palette
These support key elements of the central brand.
#e3e8ed
#366b96
#1a7587
#3da3d4
#9ca8d6
#a3dade
#add8ae
#91B89D
#ccc7a1
#ACAF92
#F9C56D
#869561
Secondary / sub-head type
URW DIN SemiCond
Available for licensing via Adobe CreativeCloud.
Body text
Open Sans
Open source / commonly available e.g. via Google Fonts.
TVC Kids color palette
#285e8c
#934b9d
#2c94d3
#27e5ff
#45b6b4
#97ffff
#e6f6aa
TVC YOUTH color palette
#14758A
#EE3A25
#A3DADE
#ADD8AE
#ACAF92
#F9C56D
TVC WOMEN color palette
#787a7d
#EE3A25
#ACAF92
#f5dfae
#A3DADE
#1a7587
#9ca8d6
TVC MEN color palette
#787a7d
#1B6199
#3da3d4
#1a7587
#add8ae
#ACAF92
#ccc7a1
TVC HOME GROUPS color palette
#787a7d
#60A46E
#a3dade
#7bdbc0
#69b2c3
#CFF3EB
TVC Missions color palette
#787a7d
#38A396
#ABAB4F
#d8d5d0
TVC arts color palette
Generally speaking, the TVC Arts brand yields to the color scheme of the featured visual art.
#787a7d
#F79522
TVC Facilities color palette
#787a7d
#E2C920
TVC greenhouse color palette
#3C736B
#93BA9E
#add8ae
#a3dade
prayer color palette
For this ministry, we generally use the central TVC brand elements, but with a distinct color scheme.
#ABAB4F
#9bb983
#d6ce79
#a3dade
care color palette
For this ministry, we generally use the central TVC brand elements, but with a distinct color scheme.
#80534E
#7b89ba
#e3e8ed
#ccc7a1
worship color palette
For this ministry, we generally use the central TVC brand elements, but with a distinct color scheme.
#414F96
#b3a189
#a3dade
#61dece
#3D7070
#ccc7a1
sunday school color palette
For this ministry, we generally use the central TVC brand elements, but with a distinct color scheme.
#C59849
#add8ae
#91B89D
#ccc7a1
