Vanderbilt Redcoats Identity & Direct Mail Piece

An informational piece for Vanderbilt Medical Center’s Heart Institute, showcasing their volunteer program aimed at community seniors – inspiring them to “Make a Difference.” Collide worked with them to create the identity for the RedCoats program (named for the distinctive uniform), as well as a postcard focusing on a typical volunteer, elevated to “superhero” status in his role, helping patients as they arrive for care at the center. To accomplish this, we put together a photoshoot utilizing an actual volunteer from the program, at his station at Vanderbilt’s arrival pavilion.

Contribution: Design, Art Direction, Copywriting
Photography: Eric May