Engage Church Software: Final Website & Print Materials

Willow Creek Association wanted a brand for their new Engage software for churches, that was unlike others in the market. Like the focus of the product, it needed to be something personal and relatable, and we worked closely with Willow Creek and Oncore Strategy to achieve this task. With their motto, “Ready to move your congregation forward?” we keyed in on the visual concept of the product guiding the user through a journey, and utilized familiar map elements to enhance the existing logotype, and creating secondary design elements to add depth both visually and conceptually. Combining warm faces and relatable photography to represent everyday people relatable both personally to users of the software (church congregations) and the buyers of the software (church leaders). Working in tandem with Oncore Strategy, who guided the marketing direction, and Willow Creek Association, a large, multi-faceted ministry organization who also handled the web development in-house, we created several deliverables around the launch of the product, but none has been more instrumental in its success than the website shown here.

Contribution: Design, Art Direction, Illustration

Creative Director: Keith Sherrer

Photographer: David Bean