Tag: seniors

VanderbiltHeart-webfeature

Working closely with The International Offices, we created a design for this direct mail campaign that spoke to the target audience in an immediate, meaningful and “heartfelt” way, appealing to couples to seek early detection of heart issues so that they can have more time together in the future.

Vanderbilt_Anchors-CollidePF1

Near and dear to our hearts, the Coalition for Healthy Aging, needed a campaign for their new Anchors Group, whose goal is helping seniors age comfortably in their own homes by providing services normally prohibitively expensive. They needed a way to capture the attention of volunteers, so we sat down with the program’s director, Ladawna Parham, and put our heads together to come up with this campaign. Seniors have so many stories to tell and by spending just a few hours a day with them, you not only help them but learn stories and wisdom first hand. You become part of their journey.

 

Contribution: Design, Copywriting