Tag: design

TennesseeBrewWorks-Feature

We developed an identity for new Nashville-based craft brewery Tennessee Brew Works, whose unique, yet accessible line of beers are taking the south by storm. With a focus on music and their Nashville roots, TBW’s face to the world mirrors their craftmanship and culture. Our favorite is Southern Wit, but you’d do yourself a favor to try Basil Rye-man or Country Roots… and their Extra Easy Pale Ale is already becoming a staple of the regions restaurant scene.

Contributions: Design, Art Direction, Illustration, Copy
brhj-hillbillyjedi-pfoliofeature

We have a long history with country hitmakers Big & Rich, and were thrilled to get the chance to work on another project with them. On their new album, Hillbilly Jedi, they step things up a notch or three with a diverse array of songs, including the first track, “Born Again” which features Bon Jovi in a key role, both in co-writing and performing on the song. Word on the street is that Jon Bon Jovi himself suggested calling the album “Hillbilly Jedi,” and when everyone at the label (and us!) suggested that would be a legal problem, Jon personally called George Lucas to get clearance on using the word “Jedi.”

The creative process revolved around the attitude and contradiction in the title, and the result is cowboys-in-space with shades of steampunk. With some heavy-handed photo manipulation, film-credits-inspired type treatments, and a healthy dose of caffeine, we assembled the key images from the shoot combined with images from several other sources (including NASA) and developed the brand for the album, along with the physical packaging and digital album elements, to create what we think is the only country album of its type for some time to come :)

The album is available via Warner Music, iTunes, or Amazon, among other retailers.

Pepsi Can - Final Product

Collide worked with Pepsi Co. to create these special artist themed cans for their artist series. Pepsi chose an artist from 3 major genres (along with Big & Rich, All Star Rejects and Pharrell Williams also had can designs as part of the series) and we were honored to have the opportunity to work with them on this.

We sought to appeal to Millennial generation by creating a can whose featured artist would need to be “discovered” in the design. As you can see, the design doesn’t exactly scream Big & Rich – unless you know them. By including key elements such as their silhouettes – note their distinctive profiles and hats, the signature “swirl” element that has appeared on several projects since their first album, along with silhouetted instruments, an icon representing Big Kenny’s hat, and the phrase “Love Everybody” – any fan of Big & Rich would recognize what it represents, and along with other curious Pepsi drinkers, would be drawn to follow up on a special URL included on the can to find out more.

These were available for a short time all over the world.

Contribution: Design

 

 

 

 

The following is an excerpt from a guest blog post by Collide’s Kevin Tucker, on The Music Gardener, a blog by Keith Stancil of Artist Garden Entertainment.

Every successful artist has found a way into the hearts and minds of those who support them. One of the major keys to engaging fans in a way that develops their loyalty, even devotion, over the course of the artist’s career. There are a lot of ingredients to the recipe for that kind of success, but a large portion of it boils down to branding. I know, you’ve heard people talk about branding so much in the music industry that it seems like it’s this nebulous, all-encompassing buzzword devoid of any definition. Does it even mean anything anymore? I’m here to tell you that it still means… everything.

But let’s set music aside for a moment. Think about your favorite consumer products or services. What makes you loyal to them? It’s likely a combination of factors, largely the promise of quality in what they offer, and the consistency in which they deliver on that promise, but there’s likely an intangible quality about the brand that you inherently connect to on an emotional level. Somehow what that brand stands for just “clicks” for you, and you sing their praises to all of your friends, even defending them to those who would criticize it. This kinship and loyalty didn’t develop through haphazard circumstance, and to accomplish that for any brand requires a great deal of expertise working together in a concerted, purposeful effort.

A brand is quite simply a reputation, and the experts in the industry who work under the umbrella of branding are those who play a part in the development and management of that reputation. That’s a big job… so it’s no wonder that the word is so prevalent. It encompasses many aspects of industry expertise in any industry, and for music it includes many fields including artist development, management, marketing, public relations, image development, photography, and design. The latter three areas are where the root of my personal expertise lies, but more on that later on. Branding requires a centralized effort in which everyone involved shares in the common goals. This is crucial for an artist’s initial launch, but it’s equally important throughout the process of promoting the artist and project. All of these areas combine to build stories around the brand and create an ongoing narrative that connects people to this brand/reputation. (As another example see Keith’s post about Nashville’s boutique jeans makers Imogene + Willie)

For the music industry, the longer-term effort is career-level brand-buildling; but the boots on the ground are typically working on one project at a time (typically an album or a tour), and usually each project has its own unique brand aspects which, though they relate to the long-term branding effort, are part of that project’s unique identity.

There are many artists out there who have leveraged branding well throughout their careers…

View the full article on The Music Gardener

 

Collide is so excited to have been able to work with artist Erica Lane to create her latest project “Believe in America”. Erica was looking to create an epic feel for this album to complement her transcendent vocals and bold instrumental arrangements. Along with Brett Warren Photography, we used wide open fields, natural lighting and picturesque back drops to accomplish this feel.

 

We chose the Hermitage and its romantic Americana feel as the setting, but bringing the colors back to a heightened sense of reality to create the imagery that this album evokes.  Check out Erica’s new album on iTunes or order the CD on U.S. Wings.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

What is Barcamp? Well only the free-est “unconference” this side of well, the moon (or at least that life-sized Elvis statue down on Broadway, you know the one). It’s a technology-based conglomeration of seminars and networking opportunities, featuring together some of the smartest and most creative minds in the city. Even if you aren’t big on learning, it’s kind of fun too. Oh and did I mention swag? : )

Barcamp Nashville logoIf you’ve never been to Barcamp, this is the year to go! Why, you ask? Because we’ll be there and with a seminar title like Dumpster Diving As Creative Strategy,” how can you resist!? Our session was added after the initial registration so if you’ve checked out the sessions already and don’t remember it, it’s because it wasn’t there!  Below is a preview of what you should expect to be “hauled out of the trash”:

Successful creative frequently involves out-of-the-box thinking… but sometimes it’s worth considering what’s IN the box… that big metal one in the alley. Ok, the dumpster here is (mostly) metaphorical… what I’m really talking about is drawing resources and inspiration from cultural relics, shared history, and working within limitations to create impactful, on-brand communications that connect to the audience in meaningful, lasting ways.

With a heavy focus on brand strategy, we will walk through some examples of projects where this approach was successfully applied, and the “dumpster diving” methodology for taking fragments of culture from the past was utilized by reshaping them for impactful, engaging visual communication.

We’ll talk about how to:

• Utilize vintage source material directly in creative projects (and what legal limitations you’ll need to keep in mind)

• Use examples of found relics of classic culture as inspiration, even in unexpected contexts

• Create compelling deliverables by best using available source materials (even if poor quality) in successful ways

• Seek out unexpected sources of inspiration and resources

• Maintain brand messaging, goals, and objectives while engaging the audience emotionally

Examples cited will include identity, print, interactive, video, and motion projects for clients such as Big & Rich, Willie Nelson, Pepsi, Larry the Cable Guy, Austin Peay State University, The Village Chapel, AIGA, Ringling Bros. Circus, Re-Maginations, ThunkTV, Prevent Child Abuse Tennessee, and more. Also, in the process, we’ll see a rare peek inside the process and production, and pull out some examples from our stockpile of obscure books and relics that are waiting to be utilized for future projects.

Online registration ends Tuesday, Oct. 16. (After that, you can sign up for sessions when you arrive, if seats are still available). Find us in the Poker room at 9am!

BarCamp Nashville 2012 will be held at Tequila Cowboy (formerly Cadillac Ranch), 305 Broadway, in downtown Nashville, near the corner with 3rd Avenue South.

#bcn12dump

And while you’re at it, check out Re-maginations: New World Storytelling-Using Transmedia to Create Your Tribe @ 2:25 in WannaB’s #bcn12story

jamesotto1

This ad was an industry awareness ad and needed to convey energy and excitement over James’ nomination for the Horizon Award.

Contributions: Design, Photo Compositing

 

Collide has been very excited to work with the very talented Gary Voelker on a fresh new identity system for his company Experience Studios, a Washington-based production studio that will be sponsoring the film festival at the Gideon Conference this year. Check out the new logo or click here to see it in action in the promo film created by Experience Studios. Then visit the Experience Studios website or Facebook page for more information on how to enter the contest or attend the Gideon Media Arts Conference.


The recent, catastrophic flood in Nashville and the surrounding areas was devastating, and recovery is a long-term effort. But, as we begin that process, the show of support for one another from within the community, and the spirit of this city have been nothing short of inspirational. People are giving of their time and talents, in many different forms, to raise both money and awareness for the relief efforts, as well as further strengthen the spirit that has unified us.

So, we thought it would be fitting to round up some of the efforts from the design community. Each of these items was created for the benefit of the relief effort and the community, with specific credits & details noted beside each, and a link to the respective sites for their purchase or download. Please support the charities noted either through purchase of these items, or by direct contribution.

 

Posters    |    Shirts    |    Stickers    |    Miscellaneous


We Are Nashville
design by:
proceeds benefit:
cost:
$10 for two
details:
POSTER: 18 x 24 on heavyweight paper
AVAILABLE FROM:



Trade Your Boots (version 1)
design by:
Kevin Tucker, Becky Tucker @ Collide
proceeds benefit:
cost:
$10 + shipping
details:
POSTER: 12×18 digital on 80# cover
AVAILABLE FROM:


 

Trade Your Boots (version 2)
design by:
Kevin Tucker, Becky Tucker @ Collide
proceeds benefit:
cost:
$20 + shipping
details:
POSTER: 11×17 digital on 80# cover
AVAILABLE FROM:


 

Music City Rising
design by:
proceeds benefit:
cost:
$100
details:
POSTER: Letterpress, 12″ wide x 19 7/8″ tall, limited to 250 pieces
AVAILABLE FROM:


 

Courage. Hope. Strength. Pride. Generosity.
design by:
proceeds benefit:
Samaritan’s Purse, The Red Cross
cost:
$30 + shipping
details:
POSTER: 18×24, limited edition
AVAILABLE FROM:



N is for Nashville
design by:
proceeds benefit:
cost:
$20 (free shipping)
details:
POSTER: 11×17, digital print on heavy card stock
AVAILABLE FROM:



May Showers Bring Community Power
design by:
Matthew Rogers @ Primarily Rye
proceeds benefit:
cost:
$10 + shipping
details:
POSTER: 12×18 digital on 80# cover
AVAILABLE FROM:



Rebuild This City (On Rock & Roll)
design by:
Boss Construction
proceeds benefit:
Hands On Nashville
cost:
$10 + shipping
details:
18×24 / hand printed
AVAILABLE FROM:


 

You Can’t Keep A Good Town Down
design by:
proceeds benefit:
Metro Nashville Disaster Response Fund
cost:
$20 + shipping
details:
POSTER: 18×24 limited ed. on 80# Coated Cover
AVAILABLE FROM:



Lift Up Nashville / Heart
design by:
proceeds benefit:
cost:
$10 + shipping
details:
POSTER: 12×18 digital on 80# cover
AVAILABLE FROM:



Lift Up Nashville / Guitar
design by:
Derrick Castle
proceeds benefit:
cost:
$10 + shipping
details:
POSTER: 12×18 digital on 80# cover
AVAILABLE FROM:


 

Music City: Play On
design by:
proceeds benefit:
Samaritan’s Purse, The Red Cross
cost:
$30 + shipping
details:
POSTER: 18×24, limited edition
AVAILABLE FROM:



Love Your Neighbor
design by:
Ty Mattson @ Mattson Creative
proceeds benefit:
cost:
$10 + shipping
details:
POSTER: 12×18 digital on 80# cover
POSTER: 18×24 printed on heavyweight paper
AVAILABLE FROM:


 

Flood Nashville With Love
design by:
Angela Hytry
proceeds benefit:
cost:
$20 (free shipping)
details:
POSTER: 11×17, digital print on heavy card stock
AVAILABLE FROM:



Float On Stand Strong
design by:
proceeds benefit:
cost:
$20 (free shipping)
details:
POSTER: 11×17, digital print on heavy card stock
AVAILABLE FROM:



David Spade & Friends
design by:
Mark Sear
proceeds benefit:
cost:
$20 (free shipping)
details:
POSTER: 11×17, digital print on heavy card stock
AVAILABLE FROM:



Nashville Strong
design by:
Shane Read
proceeds benefit:
cost:
$20 (free shipping)
details:
POSTER: 11×17, digital print on heavy card stock
AVAILABLE FROM:



Restore The Dream
design by:
Chris Climer
proceeds benefit:
cost:
$20 (free shipping)
details:
POSTER: 11×17, digital print on heavy card stock
AVAILABLE FROM:



Nashville Underwater
design by:
Giada Coppi @ LS Graphic Design
proceeds benefit:
cost:
$20 (free shipping)
details:
POSTER: 11×17, digital print on heavy card stock
AVAILABLE FROM:



No Shower Nashville
design by:
proceeds benefit:
cost:
$10 + shipping
details:
POSTER: 12×18 on matte card stock
AVAILABLE FROM:



Save Your Water
design by:
The Tennessean
proceeds benefit:
cost:
free download
details:
POSTER: print your own
AVAILABLE FROM:


 

We Are Hopeful. We Are Strong.
design by:
proceeds benefit:
cost:
$20 (free shipping)
details:
POSTER: 11×17, digital print on heavy card stock
AVAILABLE FROM:

 


We Are Nashville
design by:
Cool People Care
proceeds benefit:
cost:
$20 + shipping
details:
TEE SHIRT: 100% organic cotton / Blue (sold out) / White, S – XX
AVAILABLE FROM:



I Love Nashville / Flood 05.2010
design by:
proceeds benefit:
cost:
$20 + shipping
details:
TEE SHIRT: Cotton Fashion Fit T-Shirt, S to 4XL
AVAILABLE FROM:



H2010
design by:
proceeds benefit:
cost:
$20 + shipping
details:
TEE SHIRT: Cotton Fashion Fit T-Shirt, S to 4XL
AVAILABLE FROM:


 

Ark
design by:
proceeds benefit:
cost:
$20 + shipping
details:
TEE SHIRT: toddler & youth sizes; Onesie: XS to L
AVAILABLE FROM:



Piranha / I Survived!
design by:
proceeds benefit:
cost:
$20 + shipping
details:
TEE SHIRT: men’s youth, & ladies’ sizes
AVAILABLE FROM:


 

Rebuild Nashville / Tristar
design by:
proceeds benefit:
cost:
$20 + shipping
details:
TEE SHIRT: men’s & ladies’ sizes
AVAILABLE FROM:



Rebuild Nashville / Tristar
design by:
proceeds benefit:
cost:
$20 + shipping
details:
TEE SHIRT: men’s & ladies’ sizes
AVAILABLE FROM:



Hands On Nashville
design by:
Hands On Nashville
proceeds benefit:
cost:
$15 – $30 + shipping
details:
TEE SHIRT: various sizes & colors available
AVAILABLE FROM:



Love Your Neighbor
design by:
proceeds benefit:
A variety of charities (see store link)
cost:
$25 + shipping
details:
TEE SHIRT: men’s & ladies’ sizes S – XXXL
AVAILABLE FROM:

 


Tennessee Loves You
design by:
Katie Moore
proceeds benefit:
“Flood relief in Tennessee”
cost:
$5 + shipping
details:
STICKER: 4″ x 4″
AVAILABLE FROM:


 

We Are Nashville
design by:
proceeds benefit:
cost:
$3 (or 5-pack for $12)
details:
STICKER: 3″ x 11.5″ Bumper Sticker
AVAILABLE FROM:



Love Your Neighbor
design by:
Ty Mattson @ Mattson Creative
proceeds benefit:
A variety of charities (see store link)
cost:
$1 + shipping
details:
STICKER: 3″ x 4″ (also available in discounted multi-packs)
AVAILABLE FROM:

 


Music City Rising
design by:
proceeds benefit:
cost:
$50
details:
iPhone Case
AVAILABLE FROM:



We Are Nashville
design by:
Cool People Care
proceeds benefit:
cost:
$15
details:
Tote Bag, hand-sewn, individually numbered by The Green Bag Lady
AVAILABLE FROM:


Please note that copyright of all artwork belongs to the credited designer, and that the intent of this entry is to provide a resource to further the fundraising and awareness of the cause. If any of the above artwork is improperly credited, or you would NOT like it to be featured here, please contact us. Thanks.

As today is Good Friday, it seems an appropriate time to share the imaging we created for The Village Chapel‘s Easter services this weekend.

tvceaster2010