The Gideons International have been in existence for over 100 years, and this was the first time they released a full annual report book. We were honored to the have the opportunity to work with them on this project to further their mission to the world. We helped them to shape the story visually around the individual faces their members and donations impact around the world.
Working closely with The International Offices, we created a design for this direct mail campaign that spoke to the target audience in an immediate, meaningful and “heartfelt” way, appealing to couples to seek early detection of heart issues so that they can have more time together in the future.
We developed an identity for new Nashville-based craft brewery Tennessee Brew Works, whose unique, yet accessible line of beers are taking the south by storm. With a focus on music and their Nashville roots, TBW’s face to the world mirrors their craftmanship and culture. Our favorite is Southern Wit, but you’d do yourself a favor to try Basil Rye-man or Country Roots… and their Extra Easy Pale Ale is already becoming a staple of the regions restaurant scene.
We developed theme artwork around sermons that were used for on-screen presentations as well as for the church’s mobile apps, where users can access the sermon archives by topic.
Following the success of the Safe Haven Shelter charity event in which the Ringling Bros. Barnum & Bailey Circus helped create an experience by loaning one-of-a-kind historical treasures from their museum in Sarasota, FL, I worked with photographer Allen Clark to propose a line of products for the circus to broaden and capitalize upon that appeal. Taking Allen’s individual photographs of their circus performers, and combining it with a dose of historical look and feel, with a trendy look, we developed proposal materials, including posters, postcard sets, t-shirts, and souvenir cups.
We have a long history with country hitmakers Big & Rich, and were thrilled to get the chance to work on another project with them. On their new album, Hillbilly Jedi, they step things up a notch or three with a diverse array of songs, including the first track, “Born Again” which features Bon Jovi in a key role, both in co-writing and performing on the song. Word on the street is that Jon Bon Jovi himself suggested calling the album “Hillbilly Jedi,” and when everyone at the label (and us!) suggested that would be a legal problem, Jon personally called George Lucas to get clearance on using the word “Jedi.”
The creative process revolved around the attitude and contradiction in the title, and the result is cowboys-in-space with shades of steampunk. With some heavy-handed photo manipulation, film-credits-inspired type treatments, and a healthy dose of caffeine, we assembled the key images from the shoot combined with images from several other sources (including NASA) and developed the brand for the album, along with the physical packaging and digital album elements, to create what we think is the only country album of its type for some time to come