Category: Design Industry Issues

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Download a PDF of this press release.

FOR MORE INFORMATION, CONTACT:
Jenn dePaula
jenn@mixtusmedia.com
615-349-1303

Collide Creative Expand Their Impact Beyond Design with Award-winning Film and Video Production Services

(NASHVILLE, TN) January 8, 2013–The power of a strong visual is something Collide
Creative knows a lot about. Serving a wide variety of industries over the years with
superior graphic design, art direction, and brand strategy, owners Kevin Tucker and
Becky Tucker recently announced the addition of video and film production and motion
graphics to their list of services. Collide Creative is best known for uniting a unique and
strategic brand approach to all that they do, and the addition of video and motion
graphics is a perfect fit within their area of expertise.

“At Collide we have always prided ourselves on the ability to connect with audiences by
building on a brand’s personality and expanding its story,” shares Kevin Tucker. “We’ve
kept our side projects separate for years, but they have slowly started to intersect. Now
is a great time to bridge them together and strengthen our client offerings, as a
complete creative studio.”

Video and film production as well as writing are passions that the Collide team share
and one that they hold years of experience and success in. Their work has not only
gained them notoriety but several accolades within the Nashville film community. Kevin
Tucker and Becky Tucker won the 2007 48-Hour Film Project, were named as an
Official Selection of the 2008 Nashville Film Festival and 2012 Film-Com Convention
and were nominated for Best Film Production Design for “Covering Your Tracts” at the
Gideon Film Festival. In addition, they were an Official Selection of the 2012 Film-Com
convention with a TV Pilot that they wrote and produced.

“With video projects, much like design and branding, we start the creative process by
listening,” states Becky Tucker. “Understanding the brand, its audience, goals, and
challenges, are essential to our ability to expand and strengthen the brand’s connection.
Collide is quirky. There’s just no other way to say it! We focus on extreme and lasting
reactions and strive to make that the result of everything we do.”

Their experience with video and film production is an all encompassing one, which fully
complements & enhances the services that they already provide. Their unique skill sets,
experience and enthusiasm for excellence makes them stand out from the crowd. Their
newly launched website shows examples of their work at
http://www.collidecreative.com.

ABOUT COLLIDE CREATIVE:
Collide Creative is a Nashville-based creative studio that specializes in strategic,
conceptual creative solutions, from logo design, identity, to product packaging to
websites, broadcast, direct mail, motion graphics, video and film production and more.
Past clients & projects include: Pepsi,Warner Bros. Records, Sony Music Nashville, EMI
Christian Music, Austin Peay State University, Word Entertainment, Anthem Pictures,
Dye VanMol & Lawrence (DVL), FiveStone Studios, Saylor’s Brothers Entertainment,
GACtv, The History Channel, Healthspring, Cabedge, Shoney’s, Willie Nelson, Larry the
Cable Guy, Amy Grant, Big & Rich, Sandi Patty, Bill Engvall, and Phil Keaggy, among
others.

For more information on Collide Creative, please contact:
Collide, LLC
615-852-7023
P.O. Box 1210 Goodlettsville, TN 37070

Kevin Tucker
Director of Momentum
info@collidecreative.com

Becky Tucker
Director of Trajectory
info@collidecreative.com

# # # #

What is Barcamp? Well only the free-est “unconference” this side of well, the moon (or at least that life-sized Elvis statue down on Broadway, you know the one). It’s a technology-based conglomeration of seminars and networking opportunities, featuring together some of the smartest and most creative minds in the city. Even if you aren’t big on learning, it’s kind of fun too. Oh and did I mention swag? : )

Barcamp Nashville logoIf you’ve never been to Barcamp, this is the year to go! Why, you ask? Because we’ll be there and with a seminar title like Dumpster Diving As Creative Strategy,” how can you resist!? Our session was added after the initial registration so if you’ve checked out the sessions already and don’t remember it, it’s because it wasn’t there!  Below is a preview of what you should expect to be “hauled out of the trash”:

Successful creative frequently involves out-of-the-box thinking… but sometimes it’s worth considering what’s IN the box… that big metal one in the alley. Ok, the dumpster here is (mostly) metaphorical… what I’m really talking about is drawing resources and inspiration from cultural relics, shared history, and working within limitations to create impactful, on-brand communications that connect to the audience in meaningful, lasting ways.

With a heavy focus on brand strategy, we will walk through some examples of projects where this approach was successfully applied, and the “dumpster diving” methodology for taking fragments of culture from the past was utilized by reshaping them for impactful, engaging visual communication.

We’ll talk about how to:

• Utilize vintage source material directly in creative projects (and what legal limitations you’ll need to keep in mind)

• Use examples of found relics of classic culture as inspiration, even in unexpected contexts

• Create compelling deliverables by best using available source materials (even if poor quality) in successful ways

• Seek out unexpected sources of inspiration and resources

• Maintain brand messaging, goals, and objectives while engaging the audience emotionally

Examples cited will include identity, print, interactive, video, and motion projects for clients such as Big & Rich, Willie Nelson, Pepsi, Larry the Cable Guy, Austin Peay State University, The Village Chapel, AIGA, Ringling Bros. Circus, Re-Maginations, ThunkTV, Prevent Child Abuse Tennessee, and more. Also, in the process, we’ll see a rare peek inside the process and production, and pull out some examples from our stockpile of obscure books and relics that are waiting to be utilized for future projects.

Online registration ends Tuesday, Oct. 16. (After that, you can sign up for sessions when you arrive, if seats are still available). Find us in the Poker room at 9am!

BarCamp Nashville 2012 will be held at Tequila Cowboy (formerly Cadillac Ranch), 305 Broadway, in downtown Nashville, near the corner with 3rd Avenue South.

#bcn12dump

And while you’re at it, check out Re-maginations: New World Storytelling-Using Transmedia to Create Your Tribe @ 2:25 in WannaB’s #bcn12story

Have you ever heard of Transmedia? It’s a relatively new word in our book too, but you can connect it to franchises such as “Lost” and “Harry Potter” and it’s becoming more widely used, even if the users don’t know what to call it! Transmedia is the practice of telling stories across multiple platforms and mediums.  For example, Harry Potter is a book series. Within the book series several other books are referenced: “Hogwarts a History”, “Tales of Beadle the Bard” etc… Those books actually exist to buy and read! You can buy Bertie Botts Every Flavor Beans to look for the booger flavor, and shop for school supplies at the hugely interactive Pottermore. The possibilities are endless. Well, that’s transmedia. You become a part of that story, interacting with its world and it’s characters.

Now that we’ve laid the foundation, We would like you to meet our friends Sandy and Denny Brownlee of Re-maginations. Re-maginations specializes in building transmedia story worlds. Collide worked together with them to come up with a site, introductory film/motion graphics and brand identity that says not only “New Frontier” but “Dream the Impossible”.  Browse their site, watch their movie and immerse yourself into the world of transmedia.

First the ADC, and now this. What’s next?!?
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