We’ve added many new projects to our portfolio, and would love to show you what we’ve been working on!

We’ve also reworked the portfolio categories, including adding an “Industries We Serve” selection, where you can see curated portfolios for Advertising, Education, Entertainment, Healthcare, Ministry & Non-Profit, Publishing, Retail & Consumer Products, and Tourism.

A sampling of some of the new additions is below, but you can see the full, sortable portfolio here.

 

Another from our back-office collection of vintage instructional & educational books – it’s How To Fly An Airplane.

 

From our back-office collection of oddball vintage books – it’s The Practice & Science of Standard Barbering:

 

The following is an excerpt from a guest blog post by Collide’s Kevin Tucker, on The Music Gardener, a blog by Keith Stancil of Artist Garden Entertainment.

Every successful artist has found a way into the hearts and minds of those who support them. One of the major keys to engaging fans in a way that develops their loyalty, even devotion, over the course of the artist’s career. There are a lot of ingredients to the recipe for that kind of success, but a large portion of it boils down to branding. I know, you’ve heard people talk about branding so much in the music industry that it seems like it’s this nebulous, all-encompassing buzzword devoid of any definition. Does it even mean anything anymore? I’m here to tell you that it still means… everything.

But let’s set music aside for a moment. Think about your favorite consumer products or services. What makes you loyal to them? It’s likely a combination of factors, largely the promise of quality in what they offer, and the consistency in which they deliver on that promise, but there’s likely an intangible quality about the brand that you inherently connect to on an emotional level. Somehow what that brand stands for just “clicks” for you, and you sing their praises to all of your friends, even defending them to those who would criticize it. This kinship and loyalty didn’t develop through haphazard circumstance, and to accomplish that for any brand requires a great deal of expertise working together in a concerted, purposeful effort.

A brand is quite simply a reputation, and the experts in the industry who work under the umbrella of branding are those who play a part in the development and management of that reputation. That’s a big job… so it’s no wonder that the word is so prevalent. It encompasses many aspects of industry expertise in any industry, and for music it includes many fields including artist development, management, marketing, public relations, image development, photography, and design. The latter three areas are where the root of my personal expertise lies, but more on that later on. Branding requires a centralized effort in which everyone involved shares in the common goals. This is crucial for an artist’s initial launch, but it’s equally important throughout the process of promoting the artist and project. All of these areas combine to build stories around the brand and create an ongoing narrative that connects people to this brand/reputation. (As another example see Keith’s post about Nashville’s boutique jeans makers Imogene + Willie)

For the music industry, the longer-term effort is career-level brand-buildling; but the boots on the ground are typically working on one project at a time (typically an album or a tour), and usually each project has its own unique brand aspects which, though they relate to the long-term branding effort, are part of that project’s unique identity.

There are many artists out there who have leveraged branding well throughout their careers…

View the full article on The Music Gardener

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In 2015, we’re breathing life into your message beyond the moment of impact.

You want your brand to hold a place in the minds and hearts of your audience, and we make that possible by strategically crafting great design, powerful words, and the latest technology to build products and campaigns that connect with people in a lasting and meaningful sense.

Drop us a line to find out why we’re uniquely qualified to help you share your passion with your audience.

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Download a PDF of this press release.

FOR MORE INFORMATION, CONTACT:
Jenn dePaula
jenn@mixtusmedia.com
615-349-1303

Collide Creative Expand Their Impact Beyond Design with Award-winning Film and Video Production Services

(NASHVILLE, TN) January 8, 2013–The power of a strong visual is something Collide
Creative knows a lot about. Serving a wide variety of industries over the years with
superior graphic design, art direction, and brand strategy, owners Kevin Tucker and
Becky Tucker recently announced the addition of video and film production and motion
graphics to their list of services. Collide Creative is best known for uniting a unique and
strategic brand approach to all that they do, and the addition of video and motion
graphics is a perfect fit within their area of expertise.

“At Collide we have always prided ourselves on the ability to connect with audiences by
building on a brand’s personality and expanding its story,” shares Kevin Tucker. “We’ve
kept our side projects separate for years, but they have slowly started to intersect. Now
is a great time to bridge them together and strengthen our client offerings, as a
complete creative studio.”

Video and film production as well as writing are passions that the Collide team share
and one that they hold years of experience and success in. Their work has not only
gained them notoriety but several accolades within the Nashville film community. Kevin
Tucker and Becky Tucker won the 2007 48-Hour Film Project, were named as an
Official Selection of the 2008 Nashville Film Festival and 2012 Film-Com Convention
and were nominated for Best Film Production Design for “Covering Your Tracts” at the
Gideon Film Festival. In addition, they were an Official Selection of the 2012 Film-Com
convention with a TV Pilot that they wrote and produced.

“With video projects, much like design and branding, we start the creative process by
listening,” states Becky Tucker. “Understanding the brand, its audience, goals, and
challenges, are essential to our ability to expand and strengthen the brand’s connection.
Collide is quirky. There’s just no other way to say it! We focus on extreme and lasting
reactions and strive to make that the result of everything we do.”

Their experience with video and film production is an all encompassing one, which fully
complements & enhances the services that they already provide. Their unique skill sets,
experience and enthusiasm for excellence makes them stand out from the crowd. Their
newly launched website shows examples of their work at
http://www.collidecreative.com.

ABOUT COLLIDE CREATIVE:
Collide Creative is a Nashville-based creative studio that specializes in strategic,
conceptual creative solutions, from logo design, identity, to product packaging to
websites, broadcast, direct mail, motion graphics, video and film production and more.
Past clients & projects include: Pepsi,Warner Bros. Records, Sony Music Nashville, EMI
Christian Music, Austin Peay State University, Word Entertainment, Anthem Pictures,
Dye VanMol & Lawrence (DVL), FiveStone Studios, Saylor’s Brothers Entertainment,
GACtv, The History Channel, Healthspring, Cabedge, Shoney’s, Willie Nelson, Larry the
Cable Guy, Amy Grant, Big & Rich, Sandi Patty, Bill Engvall, and Phil Keaggy, among
others.

For more information on Collide Creative, please contact:
Collide, LLC
615-852-7023
P.O. Box 1210 Goodlettsville, TN 37070

Kevin Tucker
Director of Momentum
info@collidecreative.com

Becky Tucker
Director of Trajectory
info@collidecreative.com

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Collide is so excited to have been able to work with artist Erica Lane to create her latest project “Believe in America”. Erica was looking to create an epic feel for this album to complement her transcendent vocals and bold instrumental arrangements. Along with Brett Warren Photography, we used wide open fields, natural lighting and picturesque back drops to accomplish this feel.

 

We chose the Hermitage and its romantic Americana feel as the setting, but bringing the colors back to a heightened sense of reality to create the imagery that this album evokes.  Check out Erica’s new album on iTunes or order the CD on U.S. Wings.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

What is Barcamp? Well only the free-est “unconference” this side of well, the moon (or at least that life-sized Elvis statue down on Broadway, you know the one). It’s a technology-based conglomeration of seminars and networking opportunities, featuring together some of the smartest and most creative minds in the city. Even if you aren’t big on learning, it’s kind of fun too. Oh and did I mention swag? : )

Barcamp Nashville logoIf you’ve never been to Barcamp, this is the year to go! Why, you ask? Because we’ll be there and with a seminar title like Dumpster Diving As Creative Strategy,” how can you resist!? Our session was added after the initial registration so if you’ve checked out the sessions already and don’t remember it, it’s because it wasn’t there!  Below is a preview of what you should expect to be “hauled out of the trash”:

Successful creative frequently involves out-of-the-box thinking… but sometimes it’s worth considering what’s IN the box… that big metal one in the alley. Ok, the dumpster here is (mostly) metaphorical… what I’m really talking about is drawing resources and inspiration from cultural relics, shared history, and working within limitations to create impactful, on-brand communications that connect to the audience in meaningful, lasting ways.

With a heavy focus on brand strategy, we will walk through some examples of projects where this approach was successfully applied, and the “dumpster diving” methodology for taking fragments of culture from the past was utilized by reshaping them for impactful, engaging visual communication.

We’ll talk about how to:

• Utilize vintage source material directly in creative projects (and what legal limitations you’ll need to keep in mind)

• Use examples of found relics of classic culture as inspiration, even in unexpected contexts

• Create compelling deliverables by best using available source materials (even if poor quality) in successful ways

• Seek out unexpected sources of inspiration and resources

• Maintain brand messaging, goals, and objectives while engaging the audience emotionally

Examples cited will include identity, print, interactive, video, and motion projects for clients such as Big & Rich, Willie Nelson, Pepsi, Larry the Cable Guy, Austin Peay State University, The Village Chapel, AIGA, Ringling Bros. Circus, Re-Maginations, ThunkTV, Prevent Child Abuse Tennessee, and more. Also, in the process, we’ll see a rare peek inside the process and production, and pull out some examples from our stockpile of obscure books and relics that are waiting to be utilized for future projects.

Online registration ends Tuesday, Oct. 16. (After that, you can sign up for sessions when you arrive, if seats are still available). Find us in the Poker room at 9am!

BarCamp Nashville 2012 will be held at Tequila Cowboy (formerly Cadillac Ranch), 305 Broadway, in downtown Nashville, near the corner with 3rd Avenue South.

#bcn12dump

And while you’re at it, check out Re-maginations: New World Storytelling-Using Transmedia to Create Your Tribe @ 2:25 in WannaB’s #bcn12story

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When you need inspiration for a project, or a color palette, where do you usually go? The internet, a pantone book, maybe go shopping and look at pop culture? Well, I’ll bet you never thought to pull out your old Little Golden Books. We all had them as children, they were 39 cents at the local Woolworths and from the book about whales to “The Runaway Squash” these books were as many and varied as any grown-up library. We read them and read them and their characters were stamped into our memories forever. But did we ever really appreciate them for what they were, absolutely lovely and unique illustrations, with attention to detail and color that you rarely see in today’s world. Now granted, not all of them were so wonderful, but the one’s that were used artists like Mary Blair and Richard Scarry, some of the most talented artists in history. So the next time you have a creative block, or just want a touch of nostalgia, pull out a Little Golden Book and soak in the retro vibe.

Just in case you’re a fan, there is a newly published treasury (old books, but all in one place) of Little Golden Books illustrated by Mary Blair!

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If you don’t know Paige Omartian, you should absolutely make a point of doing so. As an author, singer and motivational speaker, Paige’s beaming personality and passion for life, are such an inspiration to everyone she meets. Paige’s story is an unusual one. When she was much younger she was diagnosed with a rare form of cancer. Instead of taking it as a defeat, Paige used this struggle to grow closer to God and grow a passion for living that she trumpets to the youth of today. Her book, Wake Up! Generation, calls today’s teens to live purposefully and not take things for granted.

Collide has been so excited and blessed to work along with Paige to create her new website! With clean lines, accented by vintage wallpaper textures and a focus on her insightful blog, we have created a responsive, content-focused site that brings to light Paige’s personality, while keeping an emphasis on her message. Take a look, read her story and order her new book!