Prevent Child Abuse Tennessee Ad Campaign

Prevent Child abuse Tennessee runs a Parents Helpline, as an aid to help prevent situations in which abuse might occur, and wanted to have a campaign that appealed to parents to let them know that they’re not alone and there is somewhere to turn. They wanted their audience not to be intimidated (for example, the hotline is discreet and private, and as its prevention, it’s not connected to the Prevent Child Abuse Tennessee branding). By using humor to get the point across, we created a campaign that was successful in meeting these goals.

Contributions: Art Direction, Design
Illustration: Richard Cook; Copy: Wendy Lee Nentwig; Photography: Eric May
Silver Addy Award Winner